At The Remodeler Digital Playbook Podcast, our mission is to equip remodeling contractors with real-world strategies to grow and scale their businesses through smart marketing and tech adoption. This week’s guest, Liza Hausman, VP of Industry Marketing at Houzz, brings a unique perspective from outside the remodeling trenches—but deeply rooted in the tools that help remodelers thrive.
For over 14 years, Liza has played a pivotal role in transforming Houzz from a design inspiration site into a powerful business platform for remodelers and contractors. Her insights on Houzz Pro, AI integration, and digital transformation are essential for any contractor looking to compete and win in today’s tech-driven market.
Why Houzz Pro Was Built for Remodelers
Houzz Pro was born from a real problem: homeowners struggling to find and communicate with the right remodeling professionals. Over time, Houzz evolved beyond discovery to build a central platform that helps remodelers manage every part of the client journey—from first contact to final payment.
Unlike traditional tech stacks with siloed tools, Houzz Pro brings everything under one roof. Project schedules, estimates, client communication, payments, and even marketing are managed through one seamless interface. This all-in-one approach cuts down on admin tasks, eliminates data handoffs, and reduces friction between remodelers and clients.
Real Results That Move the Needle
Data-driven insights are a cornerstone of Houzz Pro’s value proposition. According to Houzz’s internal research:
- Remodelers using Houzz Pro saw 40% revenue growth in their second year.
- Projects were completed four days faster on average.
- Homeowners paid twice as fast through the Houzz platform.
- 50% of surveyed homeowners prefer working with pros who use Houzz Pro.
These aren’t just efficiency wins—they directly impact your bottom line and your ability to scale.
Reclaim Your Time and Work On the Business
One of the most impactful benefits remodelers see is the ability to step back from the daily grind. With AI-powered scheduling, estimating, and even daily logs, remodelers spend less time buried in admin and more time focused on growth.
Houzz Pro delivers not just automation but also high-level business insights that allow owners to track performance, measure profitability, and make strategic decisions.
Using AI to Win Higher-Value Jobs
Houzz Pro’s AI tools do more than save time—they help remodelers close bigger jobs. The platform’s 3D Floor Planner and augmented reality features help homeowners visualize their space, which leads to faster decisions and bigger upsells.
Top remodeling firms now include a slide in their pitch decks showing how they use technology—and homeowners love it. Transparency around scheduling, budgets, and selections boosts client confidence and positions remodelers as premium professionals.
Generative AI & Ask Engine Optimization: Houzz Has You Covered
With the rise of “ask engines” like Gemini and ChatGPT, it’s no longer enough to show up on Google. Remodelers need omnipresence—and Houzz Pro is built to support that.
Liza shared that Houzz is actively working on Generative Engine Optimization (GEO) strategies and optimizing the websites they build for remodelers so their content is visible across AI-driven platforms. Houzz Pro also includes built-in tools for email marketing and reputation management to strengthen your referral flywheel.
Authentic Communication Powered by AI
Houzz Pro’s built-in AI isn’t just about speed—it’s about brand authenticity. Whether it’s generating professional responses to client inquiries or creating estimates with smart suggestions, remodelers retain control of their voice while saving hours each week.
Even better, remodelers can use speech-to-text for daily logs or video walkthroughs on the job site, which are auto-organized within the project timeline.
For the Tech-Cautious Remodeler: Start with What You Hate
If the idea of AI and automation feels overwhelming, Liza offers this advice: start by automating the tasks you dislike. Whether it’s chasing payments or writing client emails, letting AI handle the boring stuff frees you up to focus on craftsmanship and client relationships.
Leadership and Mentorship: Liza’s Personal Take
Beyond tech, Liza also shared how mentorship shaped her own career—starting with scrappy advice from her grandmother to “say yes, then learn fast.” As someone who now mentors others, she encourages remodelers to take that same growth mindset into tech adoption: stay curious, experiment safely, and embrace change as a growth opportunity.
Want to Learn More?
Ready to dive deeper into Liza Hausman’s insights and learn how to transform your marketing efforts? Watch the full episode of The Remodeler Digital Playbook Podcast to explore her proven strategies, real-life examples, and actionable advice tailored for remodeling contractors.
