At The Remodeler Digital Playbook Podcast, we shine a light on remodelers who bring vision, heart, and serious business chops to the table. In this episode, we’re joined by Paul Jansen and Tessa Boudreau from Jansen Kitchen and Bath, a remodeling powerhouse based in Pensacola, Florida, known for delivering tailored, high-touch kitchen and bathroom transformations since 1997.
This conversation is extra special—it features our first female guest, Tessa, who brings a designer’s eye and an owner’s vision to the evolving Jansen legacy. Their story is a masterclass in staying true to quality, embracing change, and preparing the next generation of leadership.
Built from the Ground Up: The Jansen Story
Founded by three brothers with a dream and construction experience, Jansen has grown from a full-service general contractor to a focused design-build remodeler. Over the years, the team honed in on kitchens and baths—a niche that’s now central to their $4–5 million business.
One of their game-changing decisions was launching a showroom back in 2002, allowing homeowners to touch, see, and dream in real time. From stunning stone displays to fully built-out vignettes, the Jansen showroom reflects their commitment to immersive, high-end experiences.
A Vision of the Future with Tessa at the Helm
Tessa joined Jansen eight years ago, rising to the role of lead designer and sales manager. Today, she’s one of three team members being groomed for ownership as the founding brothers prepare for a thoughtful transition.
With a background in graphic design and a passion for space planning, Tessa’s leadership combines creativity with client-centric execution. The team uses Chief Architect to craft stunning 3D renderings and floor plans, supported by 2020 Design for cabinetry pricing—a tech-forward approach that brings clarity and confidence to clients.
Why Their Model Works
Jansen’s approach is refreshingly streamlined:
- Design-first consultation process with a modest consultation fee
- In-house project management, including tile, sheetrock, cabinetry, stone fabrication, and glasswork
- Custom product sourcing for a unique showroom experience
- No-rush remodels—they prioritize quality over quick turnarounds
- Minimal ad spend with lead gen driven largely by referrals, online reviews, and Google visibility
Their blend of personalization, transparency, and in-house craftsmanship results in loyal, repeat clients—some who’ve hired them for three full-home remodels!
Advice for Remodelers: Trust the Process and Invest in People
Whether it’s team-building, navigating recessions and natural disasters, or riding the pandemic-fueled remodeling wave, Paul emphasizes the importance of “just keeping at it.” His advice? Try things. Adjust. Never stop improving. Most of all—build a team that believes in your mission.
Tessa echoes this sentiment, noting that every project is a fresh puzzle, tailored to the homeowner’s lifestyle and dreams.
Ready to Learn from Jansen’s Proven Success?
Want to see how Paul and Tessa built a reputation that Google loves and customers trust? Watch the full episode of The Remodeler Digital Playbook Podcast to hear their insights on transitioning ownership, marketing with minimal spend, and designing showstopping kitchens and baths with systems that scale.
🎧 Watch the full episode on YouTube: Jansen Kitchen & Bath on The Remodeler Digital Playbook Podcast
